Sales and Marketing

• Award: Diploma
• Credits: 33
• Delivery: Land/Campus
• WIA certified: YES
• Emphases: N/A

The Business Management, Marketing and Sales diploma major places an emphasis on marketing, management, and other business courses. General education courses are not required. This program is designed to prepare students to succeed in the marketplace of the 21st century. This major is designed to provide students with the essential skills necessary for a variety of careers in the sales, marketing, and management fields. Curriculum includes instruction in the following areas: sales, marketing, research, customer service, and small business planning. Emphasis is placed on developing skills in management decision-making, interpersonal and communication skills, problem solving, and technology skills. Students have the opportunity to apply concepts they have learned in introductory marketing and management courses. Particular emphasis is placed on applying these skills through the use of computer technology.