South Central College
1920 Lee Blvd.
North Mankato, MN 56003

Toll-Free: (800) 722-9359
Local: (507) 389-7220

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Program locations

This program is offered at the following locations:

South Central College, Mankato
56003

 



Marketing Management

South Central College

Program Details

  • Award: Certificate
  • Credits: 30
  • Delivery: Land/Campus
  • WIA certified: YES
  • Emphases: N/A

About this Program

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

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