Metropolitan State University
700 7th St. E.
Saint Paul, MN 55106

Local: (651) 793-1302

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Program locations

This program is offered at the following locations:

Metropolitan State University, St Paul Campus
55106

 



Advertising and Business Management

Metropolitan State University

Program Details

  • Award: Bachelor of Applied Science
  • Credits: 120
  • Delivery: Land/Campus
  • WIA certified: YES
  • Emphases: N/A

About this Program

This program focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. The goal of this program is to educate prospective and current employees who wish to build upon the technical strength of their associate degree training in order to take on greater responsibilities and seek further advancement. Students must have completed an approved AAS degree with a 2.5 GPA from accredited institutions that have program articulation agreements in place with Metropolitan State University.

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