The four-course Business Analytics Certificate Program introduces a broad category of skills, techniques and applications that facilitate the use of data to generate business intelligence for effective and smart decision making that could be applied to various hierarchical levels and different functional units within any organizations. Students of the program will be able to extract, explore and analyze large amounts of data to develop predictive models, discover meaningful patterns, and generate rules for business decision making. Organizations are now-a-days collecting increasing amounts of data from their business processes, workforce, customers, etc. without knowing much about how this data could be utilized to provide them the needed competitive advantage and improve key outcome measures. It has become increasingly critical for organizations to understand and leverage the capabilities of BA and inform managers on how to use these techniques to make intelligent business decisions and smart choices that not only guide them in their operational activities but also their identifying scientifically strategic directions.